4. Determine the target customers
Divide the customer range from group customers, carry out multi-purpose collocation to combination, and finally separate customer groups. This requires specialized personnel to collect customer information, screen and classify the customer information, and finally select the target customers of the enterprise. Of course, it is necessary to clarify the number of target customers and the number of exhibition materials, because target customers and lively audiences must be received. Similarly, a large number of dissemination materials and important core materials must be prepared. For example, on the APPEX exhibition, you need to select the target customers from the people mountain people sea. In addition, prepare the core materials to show your products, such as CHRA, turbine wheel, compressor wheel, titanium wheel, turbine housing, bearing housing, etc.
5. Introduce product features
Those who have in-depth consultation may be important customers, and sales staff can choose product introduction plans according to customer characteristics, which involves sales skills. First, listen to customer needs, and make business statements according to the needs, including products, services and related projects. Second, arouse customer experience, understand customers’ previous purchase, use and sales experience, and compare new and old products to highlight their own advantages and arouse customers’ desire to consume. Finally, provide product information and display the product. If it is a machine, you need to demonstrate the use process. You can attach product samples, models, and user manuals, like audi q7 turbo, turbo volvo truck.
6. Introduce the corporate brand
If a customer is interested in a certain product, it is very likely that they want to know about other similar products. At this time, the salesperson can expand the scope of introduction and introduce some related products, services, projects, and even the corporate brand, company culture and other categories. Deepen business exchanges, deepen customer impressions, seek to establish long-term cooperation, and expand customer groups.
7. Pay attention to the way of communication
At the exhibition site, there are many people, and exhibitors are very likely to miss their target customers. This requires the use of appropriate communication methods to improve the success rate of on-site communication. When communicating with customers, the salesperson should listen first, ask more questions, have a friendly tone, and speak plain language. Pay attention to the customer’s response, strengthen the interaction between the two parties, learn to think from the customer’s perspective, answer customer questions patiently, and avoid impatience.
Post time: Nov-15-2022