Dear friends, have you attended Automotive Aftermarket Products Expo (AAPEX) in USA?
Which has been the premier global event representing the $1 trillion global aftermarket auto parts industry. Hope you have a nice trip on the AAPEX exhibition.
Auto parts companies from all over the country will show their excellent side at the exhibition. A wide variety of aftermarket turbochargers company could be found here.
Here we collect some points that we can get the best bang for your buck.
1. Determine the exhibition specifications
After the opening of the exhibition, exhibitors can judge the specifications of the exhibition according to the professionalism of the exhibitors, audiences and relevant personnel on site, and adjust their participation plans in a timely manner based on the development of the exhibition, so as to successfully achieve their participation goals as soon as possible. Enterprises should confirm whether the personnel and enterprises on the invitation letter, exhibitor list and other relevant materials provided by the exhibition organizer are present and participate in the exhibition, so as to estimate the development status and participation results of the exhibition.
2. Divide audience groups
In an exhibition, almost all competitors of the same industry and practitioners of upstream and downstream industries will be present, so it is an important opportunity to collect industry information. Attendees often include experts and scholars, government officials, association representatives, industry executives, upstream suppliers, peer companies, downstream buyers, news media, etc. If necessary, exhibitors can send special personnel to make friends and maintain these special audiences. And it is necessary to clarify the ratio of making friends and reduce the cost of “making friends”.
3. Potential customers
After the exhibitors arrive at the exhibition site, they should carefully observe the visitors, identify potential customers such as buyers and powerful buyers, and adjust the “battle” plan according to the customer’s situation. Enterprises should clarify who are potential customers and who are the audience to join in the fun; what potential customers mainly focus on, and whether they pay attention to our products; whether potential customers can turn into actual orders after consulting.
Post time: Nov-09-2022